A Deep Dive into the “Three Finger Rule” for Sunscreen
Proper sunscreen application is crucial for protecting your skin from harmful UV rays, but how can you be sure you're applying enough? The three-finger rule has emerged as a...
Musings — learnings on
beauty,
minimalism & mindful consumption
Is SPF in Makeup Enough?
When it comes to sun protection, many of us rely on the SPF in our makeup. It’s convenient and seems like a quick solution to shield our skin from harmful...
Sunscreen v/s Sunblock: What's the difference?
When it comes to protecting your skin from the sun, you might be curious about the difference between sunscreen and sunblock. Both are essential for shielding your skin, but they...
Sunscreen 101: Everything you need to know about sun protection
With summer in full swing, it's the perfect time to talk about sun protection. Sunscreen is an absolute must-have for anyone who wants to keep their skin healthy and youthful....
Highlighter Tips for Mature Skin
The Secret to Radiant Skin: Highlighting for Mature Skin A question I frequently get from our customers is whether applying highlighter will draw more attention to fine lines around the...
Optimal Blush Placement for a Natural Look
While I believe there's no "incorrect" way to apply blush, I do think that certain blush placements can not only give you that healthy flush of color we are all...
Best Blush Colors Based on Your Skin Tone and Hair Color
When developing Minori, I aimed to simplify the overwhelming array of blush shades. As a former head of personalization at IPSY, I've tried over 4,000 beauty products, including hundreds of...
Cream makeup vs powder makeup on mature and textured skin
When it comes to makeup, I always recommend cream-based products because, let's be honest, they simply look better. Unless you have flawless skin, powder-based products just don't do justice. The...
Meet the Muse: Jennifer Freitas, CEO of Truth Beauty Company
We are excited to introduce you to Jennifer Freitas, the founder of The Truth Beauty Company and a leader in the field of eco-friendly and cruelty-free beauty. Jennifer's passion for...
Meet the Muse: Chanel and Maria, Founder's of Dear Society a Modern & Vintage Apparel Shop
Nominated by Vogue as one of the 77 Small Businesses to Support Across America and 14 Small Businesses to Shop in the Midwest, Dear Society has curated the perfect collection...
Meet the Muse: Jane, founder of Nutritional Skincare and CEO of janegee
We are excited to introduce you to Jane, the founder of Nutritional Skincare and CEO of janegee—a nutritional skincare studio and natural nail bar located in the heart of historic...
Meet the Muse: Léa Bégin, Founder of Beauties Lab, Montreal’s Cult-Favorite Beauty Destination
Have you ever walked into a dreamy space and felt an overwhelming sense of joy, making it an instant happy place? That's what it's like walking into Beauties Lab. Located...