The Contrarian’s Guide to Heatwave-Proof Summer Makeup
Why “Less Is More” Is My Summer Mantra Every summer, I watch beauty blogs churn out the same old advice: more primer, more powder, more waterproof everything. But if you’re...
BUILD YOUR CAPSULE COLLECTION
Makeup for people who don't wear makeup
OUR STORY
Minimalist Origins
As Head of Personalization at IPSY, I tested over 4,000 products and helped curate beauty boxes for over 3 million monthly subscribers.
My biggest takeaway? Most women feel overwhelmed by constant newness, endless shade options, and 10-step routines.
This inspired me to launch Minori, a clean makeup brand with no fuss—just intuitive multi-purpose essentials in a tightly edited range of universally flattering shades.
Our mission is to make the beauty journey feel welcoming and uncomplicated, especially for those that don’t ordinarily wear makeup.
— Anastasia Bezrukova, Founder
“I don’t wear makeup” is something we hear a lot from our customers.
From our musings blog
A Deep Dive into the “Three Finger Rule” for Sunscreen
Proper sunscreen application is crucial for protecting your skin from harmful UV rays, but how can you be sure you're applying enough? The three-finger rule has emerged as a...
Is SPF in Makeup Enough?
When it comes to sun protection, many of us rely on the SPF in our makeup. It’s convenient and seems like a quick solution to shield our skin from harmful...
Sunscreen v/s Sunblock: What's the difference?
When it comes to protecting your skin from the sun, you might be curious about the difference between sunscreen and sunblock. Both are essential for shielding your skin, but they...