Meet the Muse: Jennifer Freitas, CEO of Truth Beauty Company
We are excited to introduce you to Jennifer Freitas, the founder of The Truth Beauty Company and a leader in the field of eco-friendly and cruelty-free beauty. Jennifer's passion for...
Musings — learnings on
beauty,
minimalism & mindful consumption
Meet the Muse: Chanel and Maria, Founder's of Dear Society a Modern & Vintage Apparel Shop
Nominated by Vogue as one of the 77 Small Businesses to Support Across America and 14 Small Businesses to Shop in the Midwest, Dear Society has curated the perfect collection...
Meet the Muse: Jane, founder of Nutritional Skincare and CEO of janegee
We are excited to introduce you to Jane, the founder of Nutritional Skincare and CEO of janegee—a nutritional skincare studio and natural nail bar located in the heart of historic...
Meet the Muse: Léa Bégin, Founder of Beauties Lab, Montreal’s Cult-Favorite Beauty Destination
Have you ever walked into a dreamy space and felt an overwhelming sense of joy, making it an instant happy place? That's what it's like walking into Beauties Lab. Located...
Meet the Muse: Emma Zwissler, Founder of The Sunday Standard
The Sunday Standard, founded by Emma Zwissler, is a Chicago-based clean beauty and wellness boutique. After trying every acne remedy available, both over-the-counter and prescription, Emma turned to natural remedies...
Meet the Muse: Winifred Grace, a Chicago-Based Designer and Boutique
Winifred Grace is a Chicago based designer and boutique with thoughtfully curated apparel, handmade shoes, one-of-a-kind keep sakes, vintage rugs, and jewelry. The light-filled spot has become a place where...
Minori at Renegade Craft Fairs
One of the my experiences of 2022 as a indie beauty brand founder was participating in the Renegade Craft Fairs. I absolutely loved interacting in person with customers, teaching them how to apply our...
Cream Blush 101: Tips for Applying Cream Blush
Whether you’re a makeup pro, a beginner, or fall somewhere in between, Minori's Cream Blush was made for you. Makeup Artist, Emily Dimant, shares two ways to effortlessly apply the Cream...
Meet the Muse: Courtney Ball
Meet the Muse highlights our community's mindful rituals, beauty staples, and conversations that inspire confidence and introspection. To us, makeup can be a form of self-care, a creative outlet, and...
Minori: From Inception to Today - Part 2
This post is pulled from our Friends & Family newsletter, emailed to our early supporters in March of 2020. Enjoy this archive! Hello Friends! I am writing to you from...
Minori: From Inception to Today - Part 1
This post is pulled from our Friends & Family newsletter, emailed to our early supporters in March of 2020. Enjoy this archive! If you are getting this email you must...
Discover the World of Design with Minori's Brand Designer Marie-Andrée Pelletier-Cyr
By Leahnora Azad The following is an interview with Marie-Andrée Pelletier-Cyr who was instrumental in bringing to life Minori’s brand aesthetics and visual identity. In our conversation, we discuss how...