Minori: From Inception to Today - Part 2
This post is pulled from our Friends & Family newsletter, emailed to our early supporters in March of 2020. Enjoy this archive! Hello Friends! I am writing to you from...
Musings — learnings on
beauty,
minimalism & mindful consumption
Minori: From Inception to Today - Part 1
This post is pulled from our Friends & Family newsletter, emailed to our early supporters in March of 2020. Enjoy this archive! If you are getting this email you must...
Discover the World of Design with Minori's Brand Designer Marie-Andrée Pelletier-Cyr
By Leahnora Azad The following is an interview with Marie-Andrée Pelletier-Cyr who was instrumental in bringing to life Minori’s brand aesthetics and visual identity. In our conversation, we discuss how...
Minori's First Birthday
Today Minori turns 1 years old! I am so freaking proud of what our small team has been able to accomplish in these first 12 months. We launched a makeup...
Welcome to Our Musings Blog!
Musings, a word that means a period of reflection and thought, is meant to be a space for the Minori team, our community, and guest writers to share real human stories,...
How to Spend Mindfully: Advice I’d Give my 20 Year Old Self
By Anastasia Bezrukova I’ve been doing a lot of introspection over the pandemic. With life coming back to "normal" I am trying to remember the lessons learned during this time...
What Does Clean Beauty Actually Mean?
What does clean beauty actually mean? The short answer is that there is no clear cut definition of clean beauty and that is exactly why this is such a controversial...
Meet the Muse: Aaron
Meet the Muse it is a series highlighting our community's mindful rituals, beauty staples, and conversations that inspire confidence and introspection. To us, makeup can be a form of self-care,...
Minori is Certified Plastic Negative!
We are proud to announce Minori is Certified Plastic Negative through our partnership with rePurpose Global! For every product we sell, we are contributing a percentage towards vetted impact programs...
What Does the FSC label on Minori's Packaging Mean?
From the start, Minori has been committed to promoting sustainability through mindful consumption. Part of this includes being thoughtful about where our packaging comes from. Intentionality is at the root...
Minimalism: Making Space For What Matters
What do you think of when you hear the word Minimalism? Is it a clean, modern-looking apartment without knick-knacks, and perfectly coordinated furniture from West Elm? Is it an all-neutral...
Best Books on Minimalism that Inspired my Mindful Lifestyle
By Anastasia Bezrukova In the past twelve months, I have read quite a bit on the subject of minimalism. Here is the list of my favorite four books that are...