Minori at Renegade Craft Fairs
One of the my experiences of 2022 as a indie beauty brand founder was participating in the Renegade Craft Fairs. I absolutely loved interacting in person with customers, teaching them how to apply our...
Musings — learnings on
beauty,
minimalism & mindful consumption
Cream Blush 101: Tips for Applying Cream Blush
Whether you’re a makeup pro, a beginner, or fall somewhere in between, Minori's Cream Blush was made for you. Makeup Artist, Emily Dimant, shares two ways to effortlessly apply the Cream...
Meet the Muse: Courtney Ball
Meet the Muse highlights our community's mindful rituals, beauty staples, and conversations that inspire confidence and introspection. To us, makeup can be a form of self-care, a creative outlet, and...
Minori: From Inception to Today - Part 2
This post is pulled from our Friends & Family newsletter, emailed to our early supporters in March of 2020. Enjoy this archive! Hello Friends! I am writing to you from...
Minori: From Inception to Today - Part 1
This post is pulled from our Friends & Family newsletter, emailed to our early supporters in March of 2020. Enjoy this archive! If you are getting this email you must...
Discover the World of Design with Minori's Brand Designer Marie-Andrée Pelletier-Cyr
By Leahnora Azad The following is an interview with Marie-Andrée Pelletier-Cyr who was instrumental in bringing to life Minori’s brand aesthetics and visual identity. In our conversation, we discuss how...
Minori's First Birthday
Today Minori turns 1 years old! I am so freaking proud of what our small team has been able to accomplish in these first 12 months. We launched a makeup...
Welcome to Our Musings Blog!
Musings, a word that means a period of reflection and thought, is meant to be a space for the Minori team, our community, and guest writers to share real human stories,...
How to Spend Mindfully: Advice I’d Give my 20 Year Old Self
By Anastasia Bezrukova I’ve been doing a lot of introspection over the pandemic. With life coming back to "normal" I am trying to remember the lessons learned during this time...
What Does Clean Beauty Actually Mean?
What does clean beauty actually mean? The short answer is that there is no clear cut definition of clean beauty and that is exactly why this is such a controversial...
Meet the Muse: Aaron
Meet the Muse it is a series highlighting our community's mindful rituals, beauty staples, and conversations that inspire confidence and introspection. To us, makeup can be a form of self-care,...
Minori is Certified Plastic Negative!
We are proud to announce Minori is Certified Plastic Negative through our partnership with rePurpose Global! For every product we sell, we are contributing a percentage towards vetted impact programs...