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Ingredients
How we made the perfect lip gloss
We set out on a mission to create the perfect lip gloss that would win over all the lip gloss critics. Our first criteria, was to perfect the texture, coming up with a buttery smooth, non sticky formula that would feel more like a lip balm or oil, than a typical gloss. There are plenty of super pigmented lip glosses out there, but we couldn't find the perfect gloss for a truly natural look.
We decided to give our lip glosses a light tint of color, keeping them quite sheer so that you can still see your natural lip color. Finally, we chose to incorporate super fine shimmer into our glosses so they catch the light in a beautiful way - but don't worry, even though the glosses look a bit metallic in the tube, the shimmer is barely visible on your lips and simply aid in making your lips shine and look fuller.
Consciously Formulated
We worked with our chemists to consciously formulate effective products avoiding over 3000 ingredients potentially harmful such as parabens, phthalates, sulfates, synthetic fragrance and talc. Furthermore, our products are gluten-free, alcohol-free, and nanoparticle-free, and our mica is always ethically sourced.
Our formulas use a mix of natural and safe lab-made ingredients to help achieve outstanding formula performance and create long-lasting, pigmented makeup that you will reach for every single day.