How we made the perfect lip gloss
We set out on a mission to create the perfect lip gloss that would win over all the lip gloss critics. Our first criteria, was to perfect the texture, coming up with a buttery smooth, non sticky formula that would feel more like a lip balm or oil, than a typical gloss. There are plenty of super pigmented lip glosses out there, but we couldn't find the perfect gloss for a truly natural look.
We decided to give our lip glosses a light tint of color, keeping them quite sheer so that you can still see your natural lip color. Finally, we chose to incorporate super fine shimmer into our glosses so they catch the light in a beautiful way - but don't worry, even though the glosses look a bit metallic in the tube, the shimmer is barely visible on your lips and simply aid in making your lips shine and look fuller.
We worked with our chemists to consciously formulate effective products avoiding over 3000 ingredients potentially harmful such as parabens, phthalates, sulfates, synthetic fragrance and talc. Furthermore, our products are gluten-free, alcohol-free, and nanoparticle-free, and our mica is always ethically sourced.
Our formulas use a mix of natural and safe lab-made ingredients to help achieve outstanding formula performance and create long-lasting, pigmented makeup that you will reach for every single day.
- KLKaren L.Verified Buyer1 week agoRated 5 starsThought I had tried it all... until this!!!
This lipgloss is more like a liquid lip balm - it is so silky, smooth, and so hydrating! It feels more like skincare than makeup. I find that it layers beautifully with lipstick for when I want more colour payoff, or to bring shine to an existing color in my collection.I am also obsessed with the box Minori stuff comes in - so thoughtfully designed makes me want to keep it instead of recycling it.Was this helpful?
- SSSabrina S.Verified Buyer4 weeks agoRated 5 starsAmazingly dreamy
The Dream gloss is a dream, it always gives my lips some colour while being subtleWas this helpful?
- KKaylynnVerified Buyer1 month agoRated 5 starsFavorite Lip Gloss
This is my favorite lip gloss of all time. It has a very pleasant scent and applies easily. Usually I stay away from lip glosses because of how tacky they are but this one has a nice consistency that’s moisturizing while still giving off the perfect glossy shine.Was this helpful?
- JLjosie l.Verified Buyer1 month agoRated 5 starsperfect shades, moisturizing, long lasting color
The Minori lipglosses are have the most beautiful texture and look! I no longer have to carry chapstick and lipgloss, because these are so moisturizing! No weird smell, not sticky. Truly your everyday gloss.Was this helpful?
- ADAaron D.Verified Buyer8 months agoRated 5 starsSTUNNING!
The lipgloss is amazing! I own it in every shade and I must have more, it is not sticky but lasts on my lips. It is also hydrating and the ingredients are so nourishing. I also love the applicator it is so unique. It picks up the perfect amount of gloss!Was this helpful?