How we made the perfect lip gloss
We set out on a mission to create the perfect lip gloss that would win over all the lip gloss critics. Our first criteria, was to perfect the texture, coming up with a buttery smooth, non sticky formula that would feel more like a lip balm or oil, than a typical gloss. There are plenty of super pigmented lip glosses out there, but we couldn't find the perfect gloss for a truly natural look.
We decided to give our lip glosses a light tint of color, keeping them quite sheer so that you can still see your natural lip color. Finally, we chose to incorporate super fine shimmer into our glosses so they catch the light in a beautiful way - but don't worry, even though the glosses look a bit metallic in the tube, the shimmer is barely visible on your lips and simply aid in making your lips shine and look fuller.
We worked with our chemists to consciously formulate effective products avoiding over 3000 ingredients potentially harmful such as parabens, phthalates, sulfates, synthetic fragrance and talc. Furthermore, our products are gluten-free, alcohol-free, and nanoparticle-free, and our mica is always ethically sourced.
Our formulas use a mix of natural and safe lab-made ingredients to help achieve outstanding formula performance and create long-lasting, pigmented makeup that you will reach for every single day.
- CChrissyVerified Reviewer3 months agoRated 5 out of 5 starsLove love love!!!
This lipgloss is so beautiful. It has just the right amount of shimmer and tint, and it doesn’t feel heavy on the lips. It actually moisturizes your lips too, which is a big win for me, and it lasts for a long time. I just need it it every color now!
- JWJe'May W.Verified Reviewer8 months agoRated 5 out of 5 starsmy lips but better <3
These glosses feel extremely comfortable on the lips. I absolutely love the colors + pigment and my favorite part is the glitter! Its not too much or too little. It really gives me the umph I crave in a lip gloss.
I am typically used to chunky applicators but this one worked just as well and I find myself using less product anyways BUT with great results! Packing is gorgeous too!
I would recommend to anyone :)
- NRnikki r.Verified Reviewer8 months agoRated 5 out of 5 starsThe perfect lipgloss 💋
Absolutely love the shade and how it feels on. I chose cozy and it has the perfect amount off shimmer too.
- KKristina8 months agoRated 5 out of 5 starsBest Lip Gloss!
I have this in the shade Cozy and I really love it!! It’s seriously the perfect lipgloss because it doesn’t feel too sticky. It’s great as an everyday lip product!
- AEAmara E.Verified Reviewer8 months agoRated 5 out of 5 starsMy new favourite lip gloss!
As someone with often dry and peeling lips, I am very picky about lip products. I need them to be comfortable to wear, moisturising and not sticky. This gloss checks all the boxes for me with the added perk of a gorgeous natural tint and light shimmers that help give my lips a smooth and plump look. I received this complimentary from a beauty retailer and I'm so glad I got to try it!