Is SPF in Makeup Enough?
When it comes to sun protection, many of us rely on the SPF in our makeup. It’s convenient and seems like a quick solution to shield our skin from harmful...
Musings — learnings on
beauty,
minimalism & mindful consumption
Highlighter Tips for Mature Skin
The Secret to Radiant Skin: Highlighting for Mature Skin A question I frequently get from our customers is whether applying highlighter will draw more attention to fine lines around the...
Optimal Blush Placement for a Natural Look
While I believe there's no "incorrect" way to apply blush, I do think that certain blush placements can not only give you that healthy flush of color we are all...
Best Blush Colors Based on Your Skin Tone and Hair Color
When developing Minori, I aimed to simplify the overwhelming array of blush shades. As a former head of personalization at IPSY, I've tried over 4,000 beauty products, including hundreds of...
Cream makeup vs powder makeup on mature and textured skin
When it comes to makeup, I always recommend cream-based products because, let's be honest, they simply look better. Unless you have flawless skin, powder-based products just don't do justice. The...
Cream Blush 101: Tips for Applying Cream Blush
Whether you’re a makeup pro, a beginner, or fall somewhere in between, Minori's Cream Blush was made for you. Makeup Artist, Emily Dimant, shares two ways to effortlessly apply the Cream...
What Does Clean Beauty Actually Mean?
What does clean beauty actually mean? The short answer is that there is no clear cut definition of clean beauty and that is exactly why this is such a controversial...
Meet the Muse: Eve Vaccaro
Meet Eve Vaccaro, a San Francisco based Admissions Director at a private high school serving young women and families who have been historically underserved. Eve is passionate about education access...
Meet the Muse: Kaylynn
Meet the Muse it is a series highlighting our community's mindful rituals, beauty staples, and conversations that inspire confidence and introspection. To us, makeup can be a form of...
Meet the Muse: Andrea Loayza
Meet the Muse it is a series highlighting our community's mindful rituals, beauty staples, and conversations that inspire confidence and introspection.To us, makeup can be a form of self-care, a creative...
Josie Lo's Minimalist Morning Routine
By Josie Lo Mindful Mornings: Tuning Into Stillness and The Present Moment A good morning routine helps set me up for success for the day. The alternative of getting ready...