A Deep Dive into the “Three Finger Rule” for Sunscreen
Proper sunscreen application is crucial for protecting your skin from harmful UV rays, but how can you be sure you're applying enough? The three-finger rule has emerged as a...
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Makeup for people who don't wear makeup
OUR STORY
Minimalist Origins
As IPSY's former head of personalization, I curated products for 3 million monthly customers and personally tested over 4,000 beauty products.
My greatest takeaway? Most of us are overwhelmed by choice overload and simply crave simplicity in our makeup routines.
This inspired me to create a different kind of brand—one with fewer, better products that help you look like the best, most natural version of yourself.
– Anastasia B.
“I don’t wear makeup” is something we hear a lot from our customers.
From our musings blog
Is SPF in Makeup Enough?
When it comes to sun protection, many of us rely on the SPF in our makeup. It’s convenient and seems like a quick solution to shield our skin from harmful...
Sunscreen v/s Sunblock: What's the difference?
When it comes to protecting your skin from the sun, you might be curious about the difference between sunscreen and sunblock. Both are essential for shielding your skin, but they...
Sunscreen 101: Everything you need to know about sun protection
With summer in full swing, it's the perfect time to talk about sun protection. Sunscreen is an absolute must-have for anyone who wants to keep their skin healthy and youthful....