Zoom The Not-a-Makeup-Person Kit in Cool: mineral SPF 30, Orchid cream blush, Champagne highlighter, mascara and Juneberry lip gloss
Zoom Smiling woman holding Minori Cream Blush in Orchid, wearing it on her cheeks
Zoom Woman with red hair holding Cream Highlighter in Champagne, which brightens skin and doubles as eyeshadow
Zoom Close-up of Mother of Lashes Mascara brushes in black and brown, with small flexible bristles that separate each lash
Zoom Labeled flat lay of the Cool kit: mascara, mineral SPF 30, cream highlighter, Orchid cream blush and Juneberry lip gloss
Zoom Minori Lip Gloss in Juneberry: tube, swatch and sheer berry-pink color on lips
Zoom Woman with silver hair applying Mother of Lashes Mascara in Black
Zoom The Not-a-Makeup-Person Kit in Cool: mineral SPF 30, Orchid cream blush, Champagne highlighter, mascara and Juneberry lip gloss
Zoom Smiling woman holding Minori Cream Blush in Orchid, wearing it on her cheeks
Zoom Close-up of Mother of Lashes Mascara in Brown on lashes for a softer, natural look
Zoom Close-up of Mother of Lashes Mascara brushes in black and brown, with small flexible bristles that separate each lash
Zoom Labeled flat lay of the Cool kit: mascara, mineral SPF 30, cream highlighter, Orchid cream blush and Juneberry lip gloss
Zoom Woman with silver hair holding Cream Highlighter in Champagne, a universal shade that doubles as eyeshadow
Zoom Minori Lip Gloss in Juneberry: tube, swatch and sheer berry-pink color on lips
Zoom The Not-a-Makeup-Person Kit in Neutral: mineral SPF 30, Rosewood cream blush, Champagne highlighter, mascara and Blossom lip gloss
Zoom Labeled flat lay of the Neutral kit: mineral SPF 30, Rosewood cream blush, cream highlighter, mascara and Blossom lip gloss
Zoom Two women, one with deep skin and one with fair skin, both wearing Minori Cream Blush in Rosewood
Zoom Close-up of Mother of Lashes Mascara brushes in black and brown, with small flexible bristles that separate each lash
Zoom Woman with silver hair holding Cream Highlighter in Champagne, a universal shade that doubles as eyeshadow
Zoom Minori Lip Gloss in Blossom: tube, swatch and sheer rosy-pink color on lips
Zoom What's in the Neutral kit: Mineral Face Sunscreen + Primer SPF 30, Cream Blush in Rosewood, Cream Highlighter in Champagne, Mother of Lashes Mascara and Lip Gloss in Blossom
Zoom The Not-a-Makeup-Person Kit in Neutral: mineral SPF 30, Rosewood cream blush, Champagne highlighter, mascara and Blossom lip gloss
Zoom Labeled flat lay of the Neutral kit: mineral SPF 30, Rosewood cream blush, cream highlighter, mascara and Blossom lip gloss
Zoom Woman with fair skin holding Cream Blush in Rosewood, wearing it on her cheeks
Zoom Close-up of Mother of Lashes Mascara in Brown on lashes for a softer, natural look
Zoom Close-up of Mother of Lashes Mascara brushes in black and brown, with small flexible bristles that separate each lash
Zoom Woman with silver hair holding Cream Highlighter in Champagne, a universal shade that doubles as eyeshadow
Zoom Minori Lip Gloss in Blossom: tube, swatch and sheer rosy-pink color on lips
Zoom What's in the Neutral kit: Mineral Face Sunscreen + Primer SPF 30, Cream Blush in Rosewood, Cream Highlighter in Champagne, Mother of Lashes Mascara and Lip Gloss in Blossom
Zoom The Not-a-Makeup-Person Kit in Warm: mineral SPF 30, Scarlet cream blush, Champagne highlighter, mascara and Cozy lip gloss
Zoom Smiling woman with deeper skin wearing Minori Cream Blush in Scarlet
Zoom Close-up of Mother of Lashes Mascara brushes in black and brown, with small flexible bristles that separate each lash
Zoom Woman with silver hair holding Cream Highlighter in Champagne, a universal shade that doubles as eyeshadow
Zoom Labeled flat lay of the Warm kit: mineral SPF 30, cream highlighter, Scarlet cream blush, mascara and Cozy lip gloss
Zoom Minori Lip Gloss in Cozy: tube, swatch and sheer nude-peach color on lips
Zoom The Not-a-Makeup-Person Kit in Warm: mineral SPF 30, Scarlet cream blush, Champagne highlighter, mascara and Cozy lip gloss
Zoom Smiling woman with deeper skin wearing Minori Cream Blush in Scarlet
Zoom Close-up of Mother of Lashes Mascara in Brown on lashes for a softer, natural look
Zoom Close-up of Mother of Lashes Mascara brushes in black and brown, with small flexible bristles that separate each lash
Zoom Labeled flat lay of the Warm kit: mineral SPF 30, cream highlighter, Scarlet cream blush, mascara and Cozy lip gloss
Zoom Woman with silver hair holding Cream Highlighter in Champagne, a universal shade that doubles as eyeshadow
Zoom Minori Lip Gloss in Cozy: tube, swatch and sheer nude-peach color on lips
Zoom Five Minori products from the Cool kit on a glass shelf, with Orchid cream blush and Juneberry lip gloss
Zoom Five Minori products from the Warm kit on a glass shelf, with Scarlet cream blush and Cozy lip gloss
Zoom The Not-a-Makeup-Person Kit in Neutral: mineral SPF 30, Rosewood cream blush, Champagne highlighter, mascara and Blossom lip gloss
Zoom Flat lay of the Neutral kit with Rosewood cream blush and Blossom lip gloss
Zoom Flat lay of the Cool kit with Orchid cream blush and Juneberry lip gloss
Zoom The Not-a-Makeup-Person Kit in Cool: mineral SPF 30, Orchid cream blush, Champagne highlighter, mascara and Juneberry lip gloss
Zoom The Not-a-Makeup-Person Kit in Warm: mineral SPF 30, Scarlet cream blush, Champagne highlighter, mascara and Cozy lip gloss
Save $24
Zoom The Not-a-Makeup-Person Kit in Cool: mineral SPF 30, Orchid cream blush, Champagne highlighter, mascara and Juneberry lip gloss
Zoom Smiling woman holding Minori Cream Blush in Orchid, wearing it on her cheeks
Zoom Woman with red hair holding Cream Highlighter in Champagne, which brightens skin and doubles as eyeshadow
Zoom Close-up of Mother of Lashes Mascara brushes in black and brown, with small flexible bristles that separate each lash
Zoom Labeled flat lay of the Cool kit: mascara, mineral SPF 30, cream highlighter, Orchid cream blush and Juneberry lip gloss
Zoom Minori Lip Gloss in Juneberry: tube, swatch and sheer berry-pink color on lips
Zoom Woman with silver hair applying Mother of Lashes Mascara in Black

“So effortless and easy to apply.”

I never used to wear any makeup at all, but the Minori line (all of the products - cream blush, highlighter and gloss) are so effortless and easy to apply.
Nina, Minori customer

The Not-a-Makeup-Person Kit

The Not-a-Makeup-Person Kit is everything you need for a fresh, natural look in about five minutes. Mineral SPF 30, cream blush, cream highlighter, mascara and lip gloss, in shades that already go together. No brushes, no skills, no guesswork.

1 Choose your shade set
2 Choose your mascara
Black
3Review your kit
  • Daily Mineral Sunscreen SPF 30
  • Cream Highlighter (Champagne)
  • Cream Blush (Orchid)
  • Lip Gloss (Juneberry)
  • Mother of Lashes Mascara (Black)
  • SPF 30
    SPF 30
  • Champagne
    Champagne
  • Orchid
    Orchid
  • Juneberry
    Juneberry
  • Black
    Black
$120 $144 You save $24

The Not-a-Makeup-Person Kit is everything you need for a fresh, natural look in about five minutes. Mineral SPF 30, cream blush, cream highlighter, mascara and lip gloss, in shades that already go together. No brushes, no skills, no guesswork.

Order today, receive by Nov 16–18

Free shipping

Free 30-day returns, return shipping on us

“So effortless and easy to apply.”

I never used to wear any makeup at all, but the Minori line (all of the products - cream blush, highlighter and gloss) are so effortless and easy to apply.
Nina, Minori customer

Order today, receive by Nov 16–18

Free shipping

Free 30-day returns, return shipping on us

What’s inside

We picked the only five things you really need and made them impossible to mess up. Fingers only, no tools, no tutorials. Ready before your coffee is.

1. Protect

Sunscreen SPF 30

100% mineral SPF that doubles as your primer. Blends on every skin tone.

2. Flush

Cream Blush

A sheer, buildable flush you tap on with fingers. Cheeks, lips, eyes.

3. Illuminate

Cream Highlighter

A soft glow for your cheekbones. Never glittery, never greasy.

4. Define

Mascara

A small, flexible brush that separates every lash. Black or Brown.

5. Shine

Lip Gloss

Sheer color that feels like a lip oil. Soft, hydrating, never sticky.

Find your shade set

Neutral

Truly universal neutral colorway

Our newest blush shade, Rosewood, works on fair through dark skin tones. It gives a bronzy, neutral look.

A note from Ana

I created Rosewood to be a bit lighter and warmer than our blush shade Orchid. It looks almost like a bronzer and makes skin look healthy, not like you’re wearing “blush”.

Choose Neutral

Cool

A “cool tone” classic

Our Orchid Cream Blush and Juneberry Lip Gloss is our best selling combo. It's perfect for light through tan skin tones.

A note from Anastasia

This pairing is a classic! It looks extremely natural, even on fair skin tones. It’s my go-to for blondes and redheads, as the cool shade balances out their warmth.

Choose Cool

Warm

A “bronze goddess” moment

Our Scarlet Cream Blush and Cozy Lip Gloss are perfect for light through deep skin tones, for a natural, sunkissed look. 

A note from Anastasia

The warm combo is my favorite pick if your complexion already has some color: deeper skin tones,  redheads or blondes with freckles or a nice tan! 

Choose Warm

Five products, one routine

Five minutes, fingers only. Here’s the order.

  1. Mineral Sunscreen + Primer SPF 30

    Step 1

    Mineral Sunscreen + Primer SPF 30

    Smooth it all over your face like a moisturizer. Your SPF and primer in one, with no white cast on any skin tone.

  2. Cream Blush

    Step 2

    Cream Blush

    Swirl a fingertip in the pot and tap it onto your cheeks. Build it up until you like it. Works on lips and eyes too.

  3. Cream Highlighter in Champagne

    Step 3

    Cream Highlighter in Champagne

    Apply anywhere you want to accentuate light reflection. Perfect for eyes, cheekbones, brow bone, cupid bow, collarbone.

  4. Mother of Lashes Mascara

    Step 4

    Mother of Lashes Mascara

    Start at the root and wiggle up. The small brush grabs every lash with zero clumps. Black or Brown.

  5. Lip Gloss

    Step 5

    Lip Gloss

    Swipe on for sheer color that feels like a lip balm. Never sticky and complements your natural lip color.

Makeup for people who don’t wear makeup

We shouldn’t have to walk through a beauty store feeling out of place, thinking “I don’t know how to do any of this” or “I’ll pick the wrong color.” I set out to build the kind of makeup brand that gives you confidence and makes you fall in love with getting ready in the morning. Easy shades, no technique required, and makeup that still looks like you, just a little more awake.

These kits were born from years of seeing which Minori products go perfectly together. I want to make it as easy as possible to shop for yourself or for someone you love.

Anastasia B.

Founder & CEO

Makeup for people who don’t wear makeup
  • Your complete starter kit
  • Free shipping
  • Free 30-day returns

Great questions

Is this kit beginner friendly?

Yes! We designed this kit specifically for people who don’t wear makeup, are new to makeup, or just don’t wear it that often. 

  • The formulas are purposefully buildable, so you have more control over how much color you want.
  • The textures are light and not “sticky,” so you’ll feel like you have nothing on.
  • The colors in the kit go perfectly together, so you don’t have to guess if you picked the right shades.
  • Everything in this kit can be applied with your fingers. You don’t need to invest in any brushes.

Is this kit good for women over 40?

Yes. Most of our customers are in their 40s, 50s and 60s. The blush and highlighter are creams, so they melt into skin and look fresh and hydrated, where powder can settle into fine lines. The colors are sheer and buildable, the mascara’s small brush grabs every lash, and the SPF doubles as your primer.

Full ingredient list

Daily Mineral Face Sunscreen SPF 30: Active Ingredients: Non-Nano Zinc Oxide 10% | Inactive Ingredients: Water, Butylene Glycol, Caprylic/Capric Triglyceride, Dimethicone, Cetearyl Alcohol (fatty alcohol, non-drying), Cetearyl Olivate, Polyglyceryl-3 Diisostearate, Sorbitan Olivate, Chamomilla Recutita (Matricaria) Flower Extract, Aloe Barbadensis (Aloe Vera) Leaf Juice, Punica Granatum (Pomegranate) Fruit Extract, Cetearyl Glucoside, Triethoxycaprylylsilane, Tocopheryl Acetate (Vitamin E), Xanthan Gum, Glycerin, Phenoxyethanol (under 1%), Ethylhexylglycerin, Iron Oxides. Sunscreen currently shipping expires May 2028.

Mother of Lashes Mascara: Water, Stearic Acid, Dimer Dilinoleyl Dimer Dilinoleate, Glycerin, Pullulan, Helianthus Annuus (Sunflower) Seed Wax, Cetyl Alcohol (fatty alcohol, non-drying), Copernicia Cerifera (Carnauba) Wax, Glyceryl Oleate, Pentylene Glycol, Euphorbia Cerifera (Candelilla) Wax, Hydroxyacetophenone, Rhus Verniciflua Peel Wax, Shorea Robusta Resin, Ricinus Communis (Castor) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Phytic Acid, Sodium Hydroxide, Xanthan Gum, Potassium Sorbate, Sodium Benzoate, Butyrospermum Parkii (Shea) Butter, Foeniculum Vulgare (Fennel) Fruit Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Myristoyl Pentapeptide-17, Panthenol (Vitamin B5), Biotinoyl Tripeptide-1, Citric Acid [+/- May Contain/Peut Contenir: Iron Oxides (CI 77491, CI 77492, CI 77499)].

Cream Blush in Orchid and Scarlet: PPG-3 Benzyl Ether Myristate, Caprylic/Capric Triglyceride, Ceresin, Octyldodecanol, Ethylhexyl Stearate, Triisostearyl Citrate, Silica, Nylon-12, Polybutene, Ethylhexyl Palmitate, Disteardimonium Hectorite, Propylene Carbonate, Mica (ethically sourced), Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Stearoyl Glutamic Acid, Tin Oxide [+/- May Contain/Peut Contenir: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891, non-nano), Red 7 Lake (CI 15850), Red 6 Lake (CI 15850), Blue 1 Lake (CI 42090)].

Cream Blush in Rosewood: Ethylhexyl Palmitate, Oleic/Linoleic/Linolenic Polyglycerides, Silica, Caprylic/Capric Triglyceride, Polyglyceryl-2 Triisostearate, Synthetic Wax, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Ethylhexyl Stearate, Octyldodecanol, Dicaprylyl Carbonate, Capryloyl Glycerin/Sebacic Acid Copolymer, Squalane, Aluminum Starch Octenylsuccinate, Ceramide NP, Sodium Hyaluronate (Hyaluronic Acid), Polyglyceryl-6 Polyricinoleate, Sorbitan Sesquioleate, Tocopheryl Acetate (Vitamin E), Stearalkonium Hectorite, Water (Aqua), Propylene Carbonate, Diisostearyl Malate, Simmondsia Chinensis (Jojoba) Seed Oil, Titanium Dioxide (non-nano), Dehydroacetic Acid, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Alumina, Rosa Canina (Rosehip) Fruit Oil, Tocopherol (Vitamin E), Silica Dimethyl Silylate, Butylene Glycol, Pentylene Glycol [+/- May Contain/Peut Contenir: Iron Oxides (CI 77491, CI 77492), Red 7 Lake (CI 15850), Titanium Dioxide (CI 77891, non-nano)].

Cream Highlighter in Champagne: PPG-3 Benzyl Ether Myristate, Synthetic Fluorphlogopite (synthetic mica), Caprylic/Capric Triglyceride, Ceresin, Ethylhexyl Stearate, Triisostearyl Citrate, Silica, Nylon-12, Polybutene, Ethylhexyl Palmitate, Mica (ethically sourced), Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tin Oxide, Butyrospermum Parkii (Shea) Butter, Tocopheryl Acetate (Vitamin E) [+/- May Contain/Peut Contenir: Iron Oxides (CI 77491, CI 77499), Titanium Dioxide (CI 77891, non-nano)].

Lip Gloss in Cozy, Blossom and Juneberry: Bis-Diglyceryl Polyacyladipate-2, Diisostearyl Malate, Polyhydroxystearic Acid, Octyldodecanol, Microcrystalline Wax, Butyrospermum Parkii (Shea) Butter, Jojoba Esters, Disteardimonium Hectorite, Sorbitan Sesquioleate, Helianthus Annuus (Sunflower) Seed Wax, Mica (ethically sourced), Propylene Carbonate, Agave Tequilana Leaf Extract, Ethylcellulose, Hydrogenated Dilinoleyl Alcohol (fatty alcohol, non-drying), Isostearyl Alcohol (fatty alcohol, non-drying), Flavor, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Synthetic Fluorphlogopite (synthetic mica), Acacia Decurrens Flower Wax, Polyglycerin-3, Lecithin, Calcium Sodium Borosilicate, Ethylhexyl Palmitate, Isopropyl Myristate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Tin Oxide, Tocopherol (Vitamin E), Citral*, Limonene* [+/- May Contain/Peut Contenir: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891, non-nano), Blue 1 Lake (CI 42090), Red 6 Lake (CI 15850), Red 7 Lake (CI 15850), Red 28 Lake (CI 45410)].
*Naturally occurring in natural flavor.

What do you mean by clean ingredients?

“Clean” isn’t a regulated term. There’s no official definition and every brand uses it a little differently, so if it sounds like marketing, I understand.

Here’s what it means at Minori. Over the last decade or so, more and more research has found possible links between some common cosmetic ingredients and hormone health, including women’s reproductive health. Certain phthalates, often hidden inside “fragrance,” have been linked to hormone disruption. Talc can be contaminated with asbestos if it isn’t carefully sourced and tested. The science isn’t settled on all of these, but it was enough for many brands to start looking for safer alternatives that work just as well.

That’s also where long “free from” lists come from. As a small brand, we don’t run our own studies. We follow the standards set by regulators and retailers who have the resources to review the research. The European Union bans more than 1,600 ingredients from cosmetics, compared with about a dozen in the US. Clean beauty retailers go further: Credo restricts over 2,700 ingredients and The Detox Market over 1,500. We formulated to EU standards and to the Credo and Detox Market standards. Together, that’s more than 3,000 ingredients we leave out, including parabens, phthalates, sulfates, synthetic fragrance and talc.

Our products are also gluten-free, alcohol-free and nano-particle free, and our mica is ethically sourced.

One more thing: clean doesn’t mean natural. Natural isn’t automatically safer (poison ivy is natural), and some of the gentlest ingredients are made in a lab.

Does the sunscreen leave a white cast?

No. Mineral sunscreens usually look chalky because zinc oxide is white. Ours has a soft banana tint from iron oxides that cancels out the white cast, so it blends into fair, medium and deep skin. It’s 100% mineral SPF 30 with non-nano zinc oxide and no added fragrance, and it doubles as a primer under the rest of the kit.

How long does each product last?

All five products are full size. Here’s roughly how long each one lasts, depending on how often you wear it:

  • Sunscreen (50 ml): about 6 weeks with daily use at the recommended amount (about ¼ teaspoon for your face), or about 3 months at 3 to 4 times a week. The tubes currently shipping expire May 2028.

  • Mascara (8 ml): about 2 to 3 months with daily use, or 5 to 6 months at 3 to 4 times a week, which lines up with its 6-month shelf life once opened. Unopened, it keeps for 24 months.

  • Lip Gloss (3.5 ml): about 3 months with daily use, or about 6 months at 3 to 4 times a week. Use within 12 months of opening, or 30 months unopened.

  • Cream Blush and Cream Highlighter (5 g each): about 9 months with daily use, or a full year at 3 to 4 times a week. Both are water-free formulas, which makes them very stable. For the best texture and color, use within 12 months of opening, or 30 months unopened.

Can I return parts of my kit?

Yes. You have 30 days to return the full kit or any item in it, and return shipping is on us. If you return a single item, you’ll get back what you paid for it as part of the kit, which is 17% less than its regular price. For example, the mascara is $26 on its own, so you’d get back $21.67.

We don’t offer exchanges. If you’d like a different shade, just request a refund and order the new shade on its own. Email us at support@minoribeauty.com and we’ll take care of the rest.

Have any other question? Email us, and we'll get back to you within 24 hours. 

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