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Minimalist

Fewer, Simpler,
Better Products

Mindful

Clean, Vegan, Cruelty-Free,
Plastic Negative Certified

Made with love

Female Founded
Based in San Francisco

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They said it best...

I'm not huge on highlighter cause I am not really into sparkles but this one is SO natural. Looks like my skin but healthy glowy juicy skin. The cream to powder formula is not tacky at all and blends beautifully into my skin.

Noémie Los Angeles, CA

I wear this blush everyday. I tend to build it up to the most perfect sunkissed cheeks. It also blends down to a powder, which means no tackiness for your hair to get stuck to! It's honestly a staple in my everyday look now...

Ashley Cleveland, TN

The lipgloss is amazing! I own it in every shade. It is not sticky but lasts on my lips. It is also hydrating and the ingredients are so nourishing. I also love the applicator it is so unique. It picks up the perfect amount of gloss! It picks up the perfect amount of gloss!

Aaron Los Angeles, CA

The Best Sellers Bundle

Build your ultimate makeup capsule collection with our best selling cream blush, cream highlighter and lip gloss.

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From our musings blog

Minori's First Birthday

Today Minori turns 1 years old! I am so freaking proud of what our small team has been able to accomplish in these first 12 months. We launched a makeup...

Read more

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